LS and W Solutions Group, Inc. provides attention and flexibility of service to businesses by initiating product to market solutions through developing individual retail marketing plans and implementing targeted directives per client requirements. Personal interaction with all industry components is the cornerstone that offers optimum product exposure for sales expansion, operational reviews with strategic insights and quality assurance for heightened business opportunities. Want to learn more?
A qualified professional circulator, Lee offers expertise to companies from over three decades experience within the magazine/periodical industry for development and implementation of marketing and operational circulation strategies on a local, regional, national and international basis. Industry knowledge has been gained from working at Globe Communications and Warner Publisher Services (currently Time/Warner Retail Sales & Marketing) that included various management positions at both field and home office levels.
For over the past fifteen years, Lee’s multiple circulation positions with Playboy Enterprises, Inc., included responsibilities for North America newsstand operations that involved all aspects of magazine/periodical circulation associated with consumers, retailers, wholesalers and national distributors.
A true circulation process for consumer purchase does not start until companies enter into an agreed upon business relationship. This is when “the rubber meets the road” and starts the beginning of product sales. Completing basic due diligence of product marketing and operational execution from manufacturing to customer purchase is the underlying formula to sales success for any company. There is a real need for “roll the sleeves up” and get to work business approach. LS and W Solutions Group embraces this “hands on” philosophy in-conjunction with the use of current data means available for maximum business exposure and expansion.
Don Galen, Senior Advisor
Don Galen is a single copy magazine newsstand industry expert with over 25 years of success as a magazine wholesaler, a magazine publisher and is currently a media/magazine consultant. His sound, long term and effective working relationships with all major distributors and their client publishers is an asset that is provided through LS and W Solutions Group. Additionally, Don's expertise in launching periodicals to newsstand in today's environment have proven results. These include both mass market and specialty class of trade publications. He also has been very involved with publishers in enhancing their newsstand cover treatments and website creation.
Rick Ivonavitch, Senior Advisor
With over 30 years of magazine publishing business experience, Rick Ivonavitch is versed in multiple subjects involving single copy sales at newsstand to include; financial's and budgeting for single copy sales, magazine launches, pricing, contract negotiations, cash flow, return flows, wholesaler/ national distributor deductions, RDA, accounts receivable and other areas applicable to single copy sales. Rick has worked with publishers both within normal distribution channels, and with direct/specialty accounts. His expertise from working retail, wholesale, national distributor and publisher sides of the business brings a valuable asset to LS and W Solutions Group, Inc. that can be utilized by all parties within the magazine publishing industry.